The times they are a changing. Over the last few months we have seen a number of stories about the Google Algorithm, and how it and everything is changing. We have even experienced clients who have lost rank, or traffic over the last few months as well. During our investigation of both the news and situations involving our clients we learned a few things along the way. Here are a few tips from our recent investigations.
UPDATE YOUR CONTENT
KEEP IT CLEAN
DEEP LINKING
UPDATE YOUR CONTENT
Websites that rely 100% on age and links will start to drop rank if the content on the site is not updated and added to on a regular basis. We can regain rankings by going out and finding more relevant top quality link partners, but adding and updating your content is a much better way to keep up your rankings.
KEEP IT CLEAN
We complete SEO_Audits every month for new clients, and often times we need to remove as many links as we add. If you use any other company for link building, or have ever used any other company for link building, take a look at your backlinks. The cleaner your link network is the less likely you will suffer in the rankings. We have upgraded our own networks over the last 12 months, and as a result we are ranking more clients for more terms than ever before. We have also instituted a better link monitor so we can see the value of all the websites we represent. For this reason, the Google Page Rank updates that are now happening monthly have very little negative impact on our client base.
DEEP LINKING
If you have been in a link building campaign for more than a year, you need to expand your campaign to additional pages within your website. Begin to look at long tail keywords and alternate pages for relevant information. As you site traffic increases, so should the popularity of your website as a whole. This will help your site grow organically.
